Rachel Grant and Simona Rozhko, owners of Bad Decision Adventure Club, on their anti-fast fashion crusade and reinventing hemp for the luxury unisex market.
TELL US ABOUT HOW AND WHY YOU STARTED BDAC?
RG: Simona and I have worked in the fashion industry for over a decade and I’ve been making patterns since the age of 7 so it’s been a natural progression for me to continue challenging and building my work ethic through fashion. I wanted to make a difference in the world and when Simona and I initially began talking about building the brand, we connected on gender equality and fluidity, philanthropy and being as sustainable as we could without compromising the cool factor in our apparel.
SR: We wanted to grow something that would help transform the industry and how people think about buying and wearing fashion. We want future generations to understand the effect they have on the environment and how being sustainable can change things for the better. We want people to know that YOU can be the change, especially as a customer.
WHAT MAKES YOU DIFFERENT?
SR: When people ask us what the name of the brand is, we say, “Bad Decision Adventure Club— where everything but the name is literally, good!” We are bringing uniluxe (UNISEX-LUXURY), eco-friendly, organic cotton / hemp and recycled packaging to the streetwear world. No one else is doing that!
RG: Everything we are doing makes us different. Fast fashion is killing the environment so we don’t do quarterly “collections” (s/s, f/w etc.)—we want to create product that will last so we will just come out with season 1,2,3 etc.. Luxury isn’t something everyone has the ability to afford but we want to give our customers a reason why they deserve to because of our promise of transparency. You know exactly where your dollars are being spent at BDAC. We still have the streetwear coolness but we use eco fabrics and give back to the community. We are telling you to put your money where your mouth is.
HOW DO YOU SOURCE YOUR FACTORIES AND MATERIALS?
RG: We do a lot of research. We have everything made in Los Angeles and our fabrics are milled in the U.S. as well. We work with a really amazing production company in Downtown L.A. that helps us source everything we need right here in our back yard.
“When Simona and I initially began talking about building the brand, we connected on gender equality and fluidity, philanthropy and being as sustainable as we could without compromising the cool factor in our apparel.”
WHAT IS THE BEST THING ABOUT WORKING WITH HEMP AND HOW DO YOU MAKE IT ASPIRATIONAL?
Hemp is the most sustainable natural fiber. It’s really exciting knowing how little land and water is used to grow it and how quick the crop can be made. The best thing about it is it’s so durable but wears in so nicely– the more you wear hemp the stronger and softer it becomes. Since it’s very similar to cotton it keeps you cool in the summer and warm in the winter and it’s very compatible with other fabrics so when we blended ours with organic cotton, the texture and feel became so incredible soft. We’ve even been testing out silk linen canvas, faux fur and more. It’s quite a chameleon-like fabric.
People tend to associate or stereotype hemp with hippies and potheads—so when we chose to incorporate hemp we were very careful with our designs in order to create a luxury quality garment at a reasonable price that never comprises style. It’s all in the fit and feeling at BDAC.
WHO EMBODIES THE BDAC ETHOS – WHO DO YOU LOVE, AND WOULD LOVE, TO SEE IN YOUR CLOTHES?
SR: Someone who likes to mix street style with luxury and practices self-care is our customer. We love people who can look at their closet (or when they’re shopping) and put something together to create a style rather than buying into a current fad or trend. Kinda like, show us what you can do with this jacket or track pants etc.!
RG: We already have Sofia Richie, Kelly Rowland, Khloe Kardashian and LPA designer, Pia Arrobio, laced in BDAC, but we’d love to see someone who likes to break the fashion rules a little bit like Hailey Baldwin or Bella Hadid in our gear—they embody the unexpected hi-low style when it comes to streetwear like mixing it with a stiletto boot or gold hoops and red lip—it’s all about comfort, personal approach and a touch of glam all rolled into one. As far as guys go, we’d love Frank Ocean, Miguel, Chance the Rapper and Childish Gambino and A$AP Rocky—they personify everything they wear, and that’s the epitome of cool—being yourself.
TELL US ABOUT THE FUTURE OF THE FASHION INDUSTRY…
RG: We’re starting to see a lot of bigger brands creating gender-neutral collections like H&M, GAP, ZARA etc. and that’s something we’re passionate about offering for years to come, our approach is to be all-inclusive. We’re hoping everyone jumps on the sustainability train too (especially ours), we are all given the opportunity to make conscious decisions and went we start implementing that with how we treat the environment, you’ll be surprised at how much power you really have to change it.
YOU’RE LA BASED – WHAT’S YOUR FAVORITE DAY IN THE CITY?
RG: My favorite day in the is probably when it rains because that never happens and I’m from the East Coast. My actual favorite day would be Christmas because the city gets quiet and so does traffic…
SR: My favorite day in the city is probably somewhere in between Thanksgiving and Christmas—when all the different boroughs of LA (Weho, Downtown, Larchmont etc.) start decorating the streets with red velvet bows, lights and decor. It reminds me of home, Santa Barbara, CA.
LASTLY, WHY DID YOU DECIDE TO WORK WITH THE SKID ROW HOUSING TRUST AND ADD ANOTHER LAYER OF ‘GOOD’ TO THE BRAND?
RG: When developing the brand, philanthropy was always something we wanted to have be a part of it. Ever since I was young, I wanted to help homelessness—I remember asking my parents if we could take a homeless man into our home so he could shower and eat (they never let me and I never understood why). Now that we’re older, we have the opportunity to help in a bigger way than just one single person. $5 of every BDAC item sold goes back to SRHT in effort to rehabilitate and house the homeless community in L.A. For more, visit skidrow.org