Patagonia Gives Away $10 Million From Black Friday Sales
Last week Patagonia, the outdoor clothing brand whose reputation as a sustainably driven company precedes itself, announced that it was giving away 100% of the proceeds from its Black Friday sales to charities – notably grassroots environmental non-profits.
Their aim was to raise $2million in sales from the holiday which has become a hallmark of conspicuous consumption (think riots in Walmart).
Their customers named it a ‘fundraiser for the earth’ and by the time sales had closed they had bettered that dollar amount five times over, retailing $10million worth of product – all of which will be given away, they announced earlier today.
The idea came about after the election, undoubtedly influenced by the fact that Donald Trump claims not to believe in climate change. Patagonia, meanwhile, are long-time pioneers in the sustainable and environmental space. Their recently released re\\\collection made with ‘all sorts of recycled material’, namely is constructed of 100% recycled down, polyester and wool. They are also a member of 1% For The Planet, an alliance of businesses that understand the necessity of protecting the natural environment, and are concerned with the social and environmental impacts of industry.